Nokia’s previous range of Lumia smartphones phones have been a modest success, but have also failed to gain anywhere near the market share (currently only 3.7%) required to rescue the company’s fortunes.
Therefore the media event yesterday in New York was a last stand of sorts. In order to compete with the juggernaut that is Samsung and the cult of Apple, they needed to pull a rather significant rabbit out of the hat.
Comments so far have been mostly positive, however Nokia’s share price is where it matters the most and unfortunately for Nokia this has seen a 15% fall following the launch.
With their new smartphone, Nokia really do have an uphill battle to gain market share against Apple and Samsung. Chief Executive Stephen Elop gave a clue as to their strategy and marketing pitch however, when he said the devices offer “an alternative to the faceless grid of applications – the black and grey monoblocks.”
Whether or not enough consumers are tired of those grids and are ready to switch ecosystems is up for debate though.
source://www.phonetipsandtricks.com/
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