Social apps are among the most used features of mobile devices. In fact, 65% of social network activity is from mobile devices. This means that mobile devices are becoming the first choice for social media users. Also, more users will be getting smart devices, so there will be even more users consuming their web content from mobile devices than are doing so currently. In order to give them the best experience possible, and as mobile devices become even more popular, social networks are developing their platforms with the idea of “mobile first.”
This means that websites not only have to be responsive, they have to be developed from the ground up with the mobile user in mind. Ads and shopping systems will be tailored to mobile devices. They will be geo-targeted, allowing advertisers to display appropriate ads based on location.
source ://www.elegantthemes.com/blog/
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